As electrical engineers, David and Rob wanted to introduce their kids to robotics and coding so they could be as excited about engineering as they were. The landscape of STEM toys available on the market were too expensive and difficult. So they set out on a journey to create the product they wanted. They soon realized that low income schools and communities shares this problem and are unable to afford the educational tools they need to set their students up for success. They believe that STEM learning must be made accessible to more kids. Wildcards was designed to meet their needs as parents, but they meet the needs of underserved students everywhere.

Rob DeSoto
CEO and Co-founder

Rob served five years in the United States Navy and has six years of experience in electrical engineering design and project management. He is currently finishing his MBA from the University of Texas at Dallas focusing on Entrepreneurship and volunteers at a coding club.

David Hoelscher
CTO and Co-founder

David received a Bachelors and Masters of Science in Electrical Engineering from Texas A&M University. David currently holds 10 patents for electrical product designs and has over 12 years of professional experience in mixed-signal electrical engineering and software.

Juli James
CPO and Co-founder

Juli recieved her M.A. in Communication Studies from Arizona State University. In addition to being an Army veteran and a lecturer at the University of North Texas, she has 9 years' experience in educational game design. She is working toward her Ph.D. in Learning Technologies.